Search Engine Optimization is a technique which is used to increase the traffic and visibility of any website of a business or blog on the search engines. These search engines helps to increase the visibility and traffic for the website to increase the business. Maximum users reaching to the website will know about the business. Some of the tips for search engine optimization are as.
1.Keyword Research: Its the most important part of increasing the search engine optimization so search engines can give priority to our website when a keyword related to our business is searched. Search engines and the users are dependent on the search engines. There are crores of websites who related to same topic so the research of keyword search can help us to promote our business through SEO.
For example i want to develop a mobile application for my enterprise so i will search for the software development company in search engine and easily i can find mobile software development companies in the search engine. The websites which have higher SEO rating will be displayed on the top. Which is again achieved by the company in years by providing original contents and users interest by which search engines gave them higher SEO ranking.
2.Originality: Originality is the next thing which must be kept in mind for promoting our business on internet. Search engine such as google keeps all the information present in the website in its database, if the contents are copied from some other website then it can easily trace the original and copied content, so originality is yet an another most important thing to promote our business on internet.
3. Proper linking: If there are broken links on the website which do not redirects to any other page then this thing also weakens the SEO rating of the website and decrease the chance to be shown as search results to the users who are searching the related topics which are present on our website.
4.Original Pictures with Tags: Pictures plays very important role in search engine optimization because Image Search of Google is also used by the users by typing keyword. Picture itself can never say anything to the search engine so pictures should have tags describing the details of the pictures using the alt tags.
5. Watermarks: Watermarks on images also gives the google about the idea that the images and contents displayed on the website are very much original and real.
6. Social Media: Social sites such as facebook, twitter, linkedin, google+, pinterest, grotal are free and are used for promoting our contents on the internet, They helps by sharing our contents randomly to random users to all over the world and without paying anything. People having interest in our posts click on the link of our website and reach our website, which is very good way to increase our SEO rating on the internet.
Example: I started this blog before 9 days and in 9 days i got more than 1000 users through twitter and google+ and it is helping me to increase my traffic all over the world.
6. Help of Social Media: Social media also plays a very very important role in promoting the business now a days. We can invest in Google Adsense and Facebook Adsense to promote our business on internet so users can reach our website and can increase our business.
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